Work · Candelaria Prati

01 · 2025–26

Full Funnel Strategy

· Trivium Group

From Zero to Funnel.

Came in as Content & Marketing Manager and within 9 months was running the entire operation as Head of Marketing, reporting directly to the CEO across three ventures. Built a full acquisition funnel that moved cold audiences to booked sales calls.

30% revenue growth in Q1 2026
50% increase in booked & attended sales calls
Paid media reached profitability in 3 months

View milestones

Full funnel built from zero
Landing pages designed and optimized
Lifecycle email sequences launched
International creative team hired and managed
AI content system implemented
Paid media running profitably

02 · 2025–26

Conversion Design

· Trivium Group

The Landing Page.

Replaced a generic 'free audit' page buried inside the main site. Wrote the copy, designed the layout, built it, and ran a full platform evaluation across HubSpot, GoHighLevel, and WordPress to find the right fit for scale.

Direct contributor to 30% revenue growth
Conversion rate up significantly in first 30 days
Weekly A/B testing framework established

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Audit of existing lead capture page
Copy written and tested
Design built and shipped independently
GoHighLevel vs HubSpot vs WordPress eval
Connected to paid campaigns
Weekly testing cadence post-launch

03 · 2025–26

Paid Media

· Trivium Group

$5K → $20K / month in profitable spend.

Built the entire Meta Ads operation from zero: strategy, creative direction, copy, segmentation, and budget. Led creative with video editors and graphic designers across time zones while scaling spend as performance compounded.

Profitability reached within 3 months
Budget scaled from $5K to $20K / month
Primary driver of the 50% booked-call lift

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Paid media strategy built from zero
Creative briefs standardized
Remote video & graphic team managed
Audience segmentation refined
Budget scaled progressively on ROAS
Retargeting connected to organic & email

04 · 2025–26

Revenue Ops

· Trivium Group

Closing the Loop.

Marketing and sales were running in parallel, not together. Set up a weekly alignment ritual reviewing book-a-call rate, attendance, closing rate, and lead quality. That feedback loop made ad creative, email sequences, and landing copy sharper every week.

Book-a-call rate up quarter over quarter
Show rate up via better qualification
Closing rate up via tighter messaging

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Weekly sales × marketing meeting
Shared full-funnel dashboard
Lead quality scoring implemented
Email sequences refined on sales feedback
Landing copy updated on real objections
Marketing recognized as a revenue driver

05 · 2025

CRM Rebuild

· Trivium Group

Clean House.

Inherited a HubSpot instance with inconsistent naming, outdated campaigns, messy contacts, and no basis for decision-making. Audited and rebuilt the entire CRM from the ground up: contacts, pipelines, naming, workflows, and lead automations.

100% standardized naming across campaigns
Ops time on manual tasks cut by 40%
Lead intake automations live day one

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Full HubSpot audit completed
Contact database cleaned & segmented
Naming conventions standardized
Lead intake automations built
Landing page workflows connected
Weekly reporting dashboards set up

06 · 2025

Email Deliverability

· Trivium Group

From 50K dead contacts to a healthy list.

A 50K+ database that looked healthy and was dead in practice — over 90% cold, undeliverable, or damaging sender reputation. Ran a full deliverability audit across 5 domains and rebuilt the email strategy to recover what could be saved and cut what couldn't.

Unengageable contacts: 90%+ → under 40%
Open rates recovered to ~30% average
Sender reputation restored across 5 domains

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Deliverability audit across 5 domains
Root causes identified and fixed
List segmented by engagement
Re-engagement sequences launched
Unrecoverable contacts removed
Healthy sending cadence established

07 · 2025

Organic Growth

· Trivium Group

0 to 100K+ Instagram followers.

Demand generation content built to attract Amazon brand owners doing $500K+ in annual revenue, educate them, and move them toward booking a call. Owned strategy, copy, calendar, briefing, and performance across LinkedIn, Instagram, and YouTube.

Instagram: 10K → 100K+ followers
LinkedIn: 30K → 119K followers
YouTube: 25K → 35K subscribers

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Demand-gen content strategy built
Editorial calendar across all channels
Creative team briefed remotely
SEO-driven content campaigns launched
Weekly performance tracking
Organic connected to paid retargeting

08 · 2024–25

AI Systems

· Trivium Group

Content at Scale, without sounding like a robot.

High-volume content across multiple channels without losing the founder's voice. Built a system where AI owns the middle of the workflow and a human owns the start and the end — brief, insight, and final edit stay human; drafting and reformatting get leverage.

Content delivery time cut by 50%
Deployed across LinkedIn, IG, YouTube, email, blog
Zero drop in engagement post-rollout

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Workflow mapped and audited
AI integration points identified
Prompt system tuned to founder voice
Human review standardized start & end
Editorial volume increased
System documented and handed off

09 · 2024

Campaign Strategy

· Banco de la Nación Argentina

35% reduction in fraud cases in 2 months.

Led communications end-to-end for a nationwide fraud prevention campaign at one of Latin America's largest financial institutions, designed to reach and protect retired customers across every digital and in-branch touchpoint.

35% fewer fraud incidents in first 2 months
Nationwide rollout, digital + in-branch
Cross-functional teams across product, tech, legal

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Full campaign strategy approved
Messaging & creative defined
Nationwide digital & in-branch rollout
Cross-functional teams aligned
Results reported to leadership
Delivered ahead of schedule via Agile/Scrum

10 · 2024

Journey Optimization

· Banco de la Nación Argentina

14% more loan acquisitions from email clicks.

Mapped the personal loan journey from email open to in-app confirmation. Found an unnecessary redirect step, users landing in the wrong app tab, and confusing in-app messaging. Small fixes costing real customers at scale.

14% increase in loan acquisitions via email
Friction points removed end-to-end
Customer drop-off measurably reduced

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Full journey mapped email → app
Redirect step removed
App landing corrected to loans tab
In-app messaging rewritten
Cross-functional implementation
Tracked against pre-audit baseline

11 · 2023

Product Launch

· Banco de la Nación Argentina

Two loan lines launched nationwide.

Led communications for two major product launches — a student personal loan line and a housing loan line — involved from financial development through digital and in-branch rollout. Managed cross-functional teams with Agile and Scrum.

10% lift across open rate, CTR, conversion
20% reduction in project timelines
12% drop in complaints, 8% lift in repeat business

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Involved from financial product development
Full comms strategy for both launches
Cross-functional teams across 4 departments
Simultaneous digital + branch rollout
Customer journey touchpoints redesigned
Results tracked and reported

12 · 2023

Brand Launch · Founder

· Hedonista

80% of first production sold in 3 months.

Night accessories designed to look distinct, feel confident, and survive midnight. Co-designed the products, owned quality control end-to-end, built the brand world, and took it to market through on-site sales and fairs — no ads, no retail.

80% of first production sold in 3 months
Full brand world built independently
Quality control owned end-to-end

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Concept & aesthetic from scratch
Product co-designed & QC'd
Fair + on-site sales strategy
Brand identity across all touchpoints
First production launched
Community built via events & presence

13 · 2022–23

E-commerce · Founder

· Concepto Activa

10+ consecutive sold-out drops.

Built the brand concept, designed the product, developed the visual world, and ran every touchpoint: Tiendanube store, Instagram, TikTok, and the content in between. Limited-drop model — no restocks, no second chances.

10+ drops with 100% sell-out rate
Full brand + e-commerce self-managed
Consistent growth across IG & TikTok

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Brand & visual identity from scratch
Product designed and developed
Tiendanube e-commerce built
Drop-model strategy designed
Content across IG & TikTok
Closed intentionally at peak

14 · 2021–22

Service Architecture

· Joel Gonzalez

150+ students in first 6 months.

Joel had an audience, a passion, and a sales process living in his Instagram DMs. Built the full service architecture: defined offer tiers, structured training plans, built the website, and aligned content to drive post → booking.

60 students acquired in month one
150+ students in first 6 months
Service structure launched across multiple tiers

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Service tiers designed by goal & personalization
Training plans standardized per tier
Website built from zero
Content brief aligned to conversion
IG repositioned to drive to website
Booking & onboarding structured end-to-end

15 · 2020–22

Brand World

· Studio Prati

Independent label punching above its weight.

Built the creative world behind an independent clothing label — visual identity, website, email marketing strategy — and showed up on set as fashion producer and content creator whenever a campaign needed to come to life.

Full brand identity across all touchpoints
Email marketing strategy executed
Content produced across social & campaigns

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Creative world defined from scratch
Website built & optimized for conversion
Email marketing strategy implemented
Fashion shoots produced and directed
Content created across social
Voice maintained consistently over 2 years

16 · 2020

Conversion Rebuild

· Helena Boutique

20% more sales than the previous launch.

Strong product, weak online presence. Redesigned the website for conversion, cleaned up product presentation, and built a launch-specific email strategy. Results landed immediately and were measurable against the previous launch.

20% sales lift vs previous launch
Website redesigned for conversion
Email strategy built for launch

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Full website audit
Product photography standardized
Site redesigned for clarity & conversion
Email marketing built from scratch
Launch campaign executed end-to-end
Tracked vs previous launch benchmark

17 · 2020 — Present

Personal Brand

· @candelariaprati

100K TikTok followers, organically.

My personal brand is where I test what I preach. Chapter one: a fitness account on TikTok grown to 100K from zero in one of the most saturated categories on the internet — no ads, no collabs, no shortcuts. Chapter two: a world around intentional living and permanent summer.

95K+ TikTok followers from zero
2.9M+ total likes
Multiple videos crossed 1M+ views

View milestones

Built fitness account 0 → 100K on TikTok
Validated client strategies on own audience
Bilingual content (EN · ES)
Chapter two: intentional living brand in build

The Work.

From Zero to Funnel.

The Landing Page.

$5K → $20K / month in profitable spend.

Closing the Loop.

Clean House.

From 50K dead contacts to a healthy list.

0 to 100K+ Instagram followers.

Content at Scale, without sounding like a robot.

35% reduction in fraud cases in 2 months.

14% more loan acquisitions from email clicks.

Two loan lines launched nationwide.

80% of first production sold in 3 months.

10+ consecutive sold-out drops.

150+ students in first 6 months.

Independent label punching above its weight.

20% more sales than the previous launch.

100K TikTok followers, organically.

Want results like these
for your brand?

The Work.

From Zero to Funnel.

The Landing Page.

$5K → $20K / month in profitable spend.

Closing the Loop.

Clean House.

From 50K dead contacts to a healthy list.

0 to 100K+ Instagram followers.

Content at Scale, without sounding like a robot.

35% reduction in fraud cases in 2 months.

14% more loan acquisitions from email clicks.

Two loan lines launched nationwide.

80% of first production sold in 3 months.

10+ consecutive sold-out drops.

150+ students in first 6 months.

Independent label punching above its weight.

20% more sales than the previous launch.

100K TikTok followers, organically.

Want results like thesefor your brand?

Want results like these
for your brand?