B2B · E-commerce Consulting
Trivium Group
+30% revenue Built a full acquisition funnel from zero — landing pages, paid media, lifecycle email, and CRM — and connected marketing to sales so every dollar could be tracked back to a booked call.
Marketing strategist & content creator.
I solve brand problems creatively — connecting strategy to execution and execution to revenue.
About
In 10+ years I've scaled an Instagram from 10K to 100K+, taken paid media from $5K to $20K/month profitably, rebuilt a CRM that saved 40% in ops time, launched products at one of LATAM's largest banks, and built my own TikTok to 100K from zero.
I don't believe in slideware. I believe in shipping — strategy that becomes copy, copy that becomes a landing page, a landing page that becomes a booked call. That's the whole loop, and that's where I live.
Services
Three disciplines. One operator. Built for brands that want momentum, not slideware.
Full-funnel strategy: brand positioning, content planning, paid media (Meta/Google), email marketing, and analytics. I connect every dot from awareness to conversion.
Bilingual content that stops the scroll and starts conversations — talking-head, B-roll, voiceover, tutorials, lifestyle. 26+ brands served across fitness, beauty, health, fashion, and more.
Marketing workflows that run smarter: AI content pipelines, automated email sequences, and lean systems that scale without scaling headcount.
Selected Work
A snapshot across industries — B2B, finance, founder brands, coaching. The full library lives on the case studies page.
B2B · E-commerce Consulting
Trivium Group
+30% revenue Built a full acquisition funnel from zero — landing pages, paid media, lifecycle email, and CRM — and connected marketing to sales so every dollar could be tracked back to a booked call.
Finance · Public Sector
Banco de la Nación Argentina
−35% fraud cases Led a nationwide fraud-prevention campaign at one of LATAM's largest banks. Strategy, messaging, and rollout across digital + in-branch, aligning product, tech, and legal teams.
D2C · Founder Brand
Hedonista
80% sell-through Co-founded a night-accessories label and took it to market with no ads and no retail. Brand world, product QC, and an on-site + fairs sales strategy moved most of the first production in 3 months.
Coaching · Personal Brand
Joel Gonzalez
150+ students Turned a DM-based coaching practice into a real service business: tiered offers, training plans, a website, and content aligned to convert. 60 students in month one, 150+ in six months.
Let's talk
Available for marketing strategy projects, content retainers, UGC collaborations, and consulting. Response within 24hs.